The philosophy of the JUST-R brand is a distinctly blend of Italian iconography that refined the Italian tailoring style and playful sensuality. The collections are a flawless blend of contrasts: sporty and glamorous, relaxed and extravagant, male and female. Together they exemplify the concept of alternative luxury. Recently, JUST-R collections have gained sophistication, but still retain the original seduction and sex appeal that make the brand recognizable (its embedded in the DNA of the brand). The JUST-R Group is opening new stores in Milan, New York and Tokyo. Just-R’s fashion story has begun in 2010.